Amazon Clinic

Amazon Clinic launched in November for 2022, offering message-based virtual healthcare for treating common conditions like pink eye, UTI, and sinusitis.

When user research revealed that beta customers felt Clinic interactions were “cold, abrupt, and impersonal”, we set out to evolve brand creative to be warmer and more engaging.

CAMPAIGN

It feels like…

If you’ve had a migraine, you know it feels like being hit in the head with hammers. If you’ve experienced erectile dysfunction, you know it can feel emotionally deflating.

“It feels like…” is a creative campaign built on empathy. Clever and artful depictions of conditions show we understand how customers are feeling, and we’re here to help make that feeling go away, right away.

Being a young brand in the virtual healthcare space, we wanted to learn what content formats resonate most with our customers. Our test was comprised of two different formats, 3D animation and CGI composited with photography, for the same campaign theme.

Animated 3D

“ED” Erectile Disfunction

Sinusitis

UTI

Photo + CGI

UTI_1x1-1b.jpg
UTI_1x1-2.jpg
UTI_1x1-3a.jpg
ED_1x1-1.jpg
ED_1x1-2.jpg
ED_1x1-3a.jpg
Pink-eye_1x1-1.jpg
Pink-eye_1x1-2.jpg
Pink-eye_1x1-3.jpg

CREDITS

Creative Director - Molly McGee
Senior Art Director - Mike Cushman
Senior Art Director - Allison Fore
Production - Kontent Partners
Talent - Extreme Reach
Photographer - Taylor Castle
3D - Joe Garber and Cody Cobb